Podcast

From karting to the Nissan Sentra Cup Series : The story of Marie Soleil Labelle

Canadian racing driver Marie-Soleil Labelle shares her racing journey and her passion for commemorating Gilles Villeneuve. She talks about her beginnings in karting and her transition to the Nissan Sentra Cup series. She also talks about her plans to race in the United States and her excitement at trying dirt racing for the first time. We also talk about the importance of networking in the motorsport industry. We stress the need for self-confidence and overcoming shyness to make contact with potential sponsors. We also highlight the role of social media in promoting yourself as a racing driver and attracting sponsors. The conversation concludes with a discussion on the importance of long-term sponsorships and the value of building strong relationships with sponsors.

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